Wednesday, November 16, 2011

E- Commerce using Internet to Make Money

The form of faster internet connectivity and effective online tools has introduced with a brand-new commerce arena - E-commerce or electronic commerce. Electronic commerce or e-commerce could be a term for nearly any kind of business, or commercial transaction that involves the transfer of information across the Internet. It covers a range of different types of businesses, from consumer based retail sites, through auction or music sites, to business exchanges, trading goods and services between corporations. Any form of business transaction conducted electronically is called e-commerce.
E-commerce enables clients to digitally exchange products or services without any obstacles of energy or distance like the web is open 24 several hrs every single day. With internet commerce, normal time restrictions aren't any more a problem. The client reaches the driver's chair. In case you devote time, you can find the best deals on the widest variety of products and services in the world. Since internet never closes, that means that your web site is working for you 24/7. More business hours mean more money, right?
Purchasing or selling of products or services on the internet, is changing the way that we shop. On an increasing basis, consumers turn to the Internet to purchase and research items like dishwashers, cars, stocks, travel and even clothing.
Online shopping, internet banking, online ticketing are a few examples of commerce. With an e-commerce Web site, anything that the customer does for himself -- like searching for airline flights, entering his billing information and signing up by getting an e-mail confirmation -- is work that paid out customer support reps don't have to do, saving the company money on employees and salaries.
 E commerce is easy to start and manage because there is no need of physical company set up. You can do business and earn money in the confine of your home. Buying and selling procedure is faster and products are easy to find in the internet. People can read your marketing materials, test drive your products and buy them outside of normal business hours. Customers can shop in their own time, together with a web-based store doesn't need live sales personnel.
Individuals are online every day. To begin an internet business, it is best to find a niche product that consumers have difficulty finding in malls or department stores. Also take shipping into consideration.
The following factor, you need a means of accepting online payments. This usually entails obtaining a merchant account and accepting credit cards through an online payment gateway (some smaller sites stick with simpler methods of accepting payments such as PayPal).
Lastly, you need a marketing strategy for driving targeted traffic to your site and a means of enticing repeat customers. If you are new to e-commerce keep things simple- know your limitations. E-commerce can be a very rewarding venture. It is important to do a lot of research, ask questions, strive making on business decision. It is a good way to get something that's all yours and you are simply this really is really the BOSS!

Saturday, November 5, 2011

Using Email Marketing The Right Way

Email marketing, as the name suggest, is the use of emails in marketing your message especially regarding your business. They should be used both in the sales and to build loyalty. Email frees us from the tedious task of managing data for daily use. It helps us manage our contacts, send emails quickly, maintain our mail history, store the required information, etc. An email is delivered instantly and anywhere across the globe.

In its broadest sense, the term covers every email you ever send to a customer, potential customer, or public venue. It is also used to refer to:

> Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again

> Sending emails designed to encourage customer loyalty and enhance the customer relationship

If you find that a lot of your emails are not being delivered, you must take the time to understand why. It is important that you know why this is so and how you can reduce the chances of it happening again.

Spam- the generic term for annoying and unsolicited emails- increased somewhere between 30 percent and 50 percent of all emails in 2002. With spam came spam filters and with spam filters came the blocking of even legitimate emails.

If you are accused of sending a spam, then you may find your email accounts closed down, your website shut off, and your reputation in tatters. A long term successful email marketing with customers and others can only work if they are permission based.

An example of permission based email marketing is when your customer buys something from your online store and then ticks a box marked that says something like, "Please send me news about product updates via email". From there, you may now have permission to send that person product updates, sales, promotions, advertisements, through email. But even if they have allowed you to send them those emails, you should give them an option to cancel if they wish to unsubscribe from you at any time.

It is essential for anyone considering email marketing that he/she understands opt-in emails and spammy ones. Hence, you should be sure that the address lists you build and use have all been given permission with. As dangerous as computer viruses, emails can carry some of the viruses themselves as well as trick a customer into something he/she didn't really plan to do.

Should you need professional assistance and opinion on email marketing you can choose a website designing company that is both professional and reliable. Since email marketing contributes hugely to to your website development as well as the overall growth of your business, you shouldn't take it lightly as such that you don't mind who the emails go to for as long as they are delivered.