Selling a product/service in the e-world has no face to face interaction unlike selling in the physical world where there is interacting behavior and marketing tactics. Marketing in the e-world is totally a game of your site’s interaction with your visitor which makes them to turn into your prospective clients. As you design your site it is important to know who your target people are, what are their needs and will your website turn to be of assistance for them. A website’s appearance and content is what will resolve if a visitor will stay just a visitor or turn into your next customer.
Whether you are selling your own product/service or are selling for other merchants as an affiliate, you need a Web site made just for that-a simple focused site, for you to be able to succeed at your online business. A web site that is easy to build, low cost, maintenance free, credible, a powerful traffic builder and customer converter because having the right tool and the right product alone doesn’t assure the success of your website.
You must build it with speed which means that you have 10 to 30 seconds to capture your potential customer’s attention by keeping your graphics small to minimize load time and use flashy technology sparingly like Flash, streaming audio/video, animation only if it is important to your presentation.
You must know who your target market is and make sure your sites caters to their needs and make sure your web site is focused on the goal, selling your product or service. If your business offers many products, devote a unique page for each instead of trying to sell them all from one page because it may irritate your customers and he may never come back to your site.
Even the most professionally designed site won’t sell if your customers don’t believe in you that is why credibility is very crucial.
Always remember that content is the king; you need good content to keep your visitor and attract more visitor. Besides, you need to work on SEO so you can get more traffic
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